A video prepared for the InnovATE BIO Leadership Institute. Covers the differences between startups and large companies, how startups need to evaluate customer demand, and how these approaches can be applied to developing grant proposals and new biotech education programs.
Presenter: James Guenther 6/7/2017 This session is intended to give an overview of the process used by many entrepreneurs, and pioneered by Steve Blank. Each section of the "business model canvas" will be discussed and related back to new business startups or how a biotechnology program is a really ...
